Tips to optimize SMS marketing campaigns

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SMS marketing is used by businesses of diverse types to generate leads, elevate conversions with special offers, build customer loyalty and more. However, to achieve the desired outcome, Bulk SMS API should be used in a manner that your campaign can be easily tracked and offer granular analytics. You need to use this data to make important decisions and optimize your mobile marketing process.

Here are a few additional pointers you need to keep in mind to elevate your marketing results through SMS messages:

  • Include a clear call to action: Your reason for sending the SMS to the target audience should be clear. You would want them to act on your SMS, and hence properly tell them what actions they need to take to benefit from the information they have been sent.
  • Be concise and keep it short: A single SMS comprises of 160 characters. You have to choose each word carefully to ensure maximum results from the campaign. Rather than beating around the bush, it is important to get to the point straight away in an SMS campaign.
  • Create a sense of urgency: Creating a sense of urgency is vital to encourage the recipients to take actions in a prompt manner. For instance, if you are sending discount coupons and vouchers through an SMS, you also need to mention their expiry date. Limited time validity helps develop a sense of urgency and leads to higher conversion rates.
  • Find the right frequency: If you send messages too frequently, your customers may get annoyed and block your number or mark it as spam. However, if you leave too much time in between the messages, customers may lose interest in your brand. Your SMS sending frequency has to be fine-tuned based on your audience and the purpose of the messages.

Regardless of the Bulk SMS Gateway used by you, the tips mentioned above can come as a huge advantage.

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